Online video renting service is the
first business innovation that Netflix built. Launched on 1997, the service has
gained a big success in their early times. And Netflix online rental service is
still operating until now. Netflix online rental service is based on
subscription based service where the user is need to pay a flat fee to enjoy and
access the service. In their online rental service Netflix offers their
customers with a standard definition disc (DVD) and High definition disc
(Blu-ray). Netflix keep their online rental service exclusively in the united
states only. Subscription service on rental service is not included their
streaming service. Figure 3. Below shows the detail on Netflix Rental Service
Plans and full features.