About written down by the famous French author Charles

‘The Bluebeard’

A French folktale – ‘The Bluebeard’ (see Figure 1
& Figure 2) was first written down by the famous
French author Charles Perrault who regarded
as the father of the fairytale (T .Evans, 1805).
tale is started by a young woman marries a rich blue-bearded (see Figure 3) widower
who also notorious for his cruelty. He forbids
her from enters the lock chamber, proclaiming that disobedience can put her
at risk or even death .Like those before her the
defiant wife enters the room (see Figure 4). Discover the gruesome scene which there
his murdered predecessors (see Figure 5). Frightened, she drops the key into a
pool of blood. Due to the key is permanently stained, Bluebeard finds out her noncompliance.
He is about to kill her, but she is narrowly escapes his clutches in a nick of
time (see Figure 6). The brothers of the wife and her sister arrive and execute
Bluebeard (see Figure 7). Eventually his wife inherits his fortune and castle (Heta Pyrhönen, 2010).

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Bluebeard’ has been published in the earlier version
of Grimms’ Fairy Tales. As
long as the story it selves is full of unreasonable brutal and bloody content,
and the strong storyline is difficult to be modified, it did not continue to be
included in the rest of updated version of not just The Grimms’ Fairy Tales and
also all. Therefore, ‘The Bluebeard’ is one
of the few fairy tales that still maintain the original appearance and having a
very strong sense of allegory and virtues that should be always absorbed by the world. The
tragedy of Bluebeard might be a happy ending that make people neglect the reason why Bluebeard wanted to kill his wives. It
is not explained why he murdered his first bride; she could not have entered
the lock chamber and found a dead wife.


‘The Bluebeard’ and Its

In the 1812 version published in Grimms’ Fairy Tales, had written that in his château (royal or lordly dwelling
usually located in the countryside) there
is a basins which collected the blood. The idea to be the basic of Bluebeard had wanted to cure him
– the blue beard by bathing in blood (Winfried Menninghaus, 1999). This may be the motivation to make him started his journey to murder his wives.
Hence, we could also think that his first wife was killed by the social
discrimination of the minority.

The tale narrated of the tragedy caused by social
discrimination against minorities. When
it’s come to this topic everyone will have their own
ideas and perception behind it. The goals of this collection is to unfold
the real meaning of the stories and bring out the
message which is ‘being different is not terrible but just lucky enough to not
being the same’.

In default aesthetics is a very abstract yet
subjective human appreciation. Everyone has different standards and insights
for their own aesthetic, it depends a lot of personal preference and lifetime
experiences. Therefore we should not
subjectively despise or use abusive words and action to ridicule what we think
is not good, that may be someone who will always appreciate on it. Also hope that through this collection to encourage people to
face themselves more confidently. Some time the things that make us mock by
people is also a precious reason to make us look special then everyone.




Fairy tales in Fashion Industry

tales have influenced all aspects of our lives, except in stimulating our
imagination and helping in our moral development; fashion is also one of the
inseparable object presences with fairy tale. In recent seasons many luxury
brands have obtained much applause for their elevated take on folkloric
aesthetic, like the Valentino Fall 2013 collection (see Figure 8 & Figure 9).
Dolce & Gabbana used “Enchanted Sicily” as the inspiration for their autumn and winter 2014 collection that borrowed
from the Brothers Grimm (see Figure 10 & Figure 11). All
the familiar fairy-tale elements such as
capes, hoods and peasant dresses were peppered throughout the whole collection
to infuse a very creative visual effect. Creative design with a seductive theme certainly resonates right now
(Rebecca Gonsalves, 2014).

Popular culture has also a large part to play, bringing all the
tales to life is also the hot topics in this few seasons (see Appendices 1).
All the classic fairy tales have been presented in real life in
the big screen, and made the vintage and bold Victorian fashion style return
again to the fashion mainstream in this 21st century.
See the recent season runway show of Gucci or Dolce and Gabbana, is not
difficult to find out that the fashion runways have been certainly infused by
the retro elements like the puffy sleeve, ruffles, laces and others (see Figure
12 & Figure 13).





Reason for Choosing ‘The Bluebeard’

Bluebeard is one of a very old folktale and yet not that familiar to the public.
Instead of choosing those popular ‘happily ever after’ princess story in the
Disney fairy tales, ourselves know that an air of mystery is more attractive
and empowering. It is also the most crucial reason to use ‘The Bluebeard’ as
the inspiration for this project.

On the other
hand, along with the time and the current affairs, societies pay more attention
to topics such as minority rights and bullying. This brought a big change in the concept of fashion and also the
kind of sartorial trends, both within the fashion industry
as well as on the ground at grassroots level.  In recent seasons, the market data is clearly
shown that consumers are more tend to appreciate the aesthetic of outré. People
are tried enough to be normal and often looking to stand out from the crowd (Jack Stanley,

see the popularity of the ‘IKEA bag’ from Balenciaga and the incredibly well sales of Gucci and Vetements, it  can easily proved that consumers are tend to spend
more money on products which always keeping in young, fresh and wild at heart
(BOF Team, 2017). The aesthetic of outré is continuing strongly on next few seasons
and there’s no sign of this trend slowing down. As a result, all the apparel designs
on this collection will keep on this way and combining with the theme, create
some startling designs and inspire customers to be playful with their




Inspiration from ‘The Bluebeard”

plays a compelling role in fairy tales, filled with magical powers; represent
vanity or wealth of particular characters. Fairy tales usually only provide
some plots, in addition to what the plot needs, clothing and accessories are
often vivid description of the genre to enhance the overall sense. Generally
believed that the blueprint of ‘The Bluebeard’ is the King of England Henry
VIII from the behavior of the Bluebeard killing his wife (see Appendices 2),
therefore all the costumes in the story are imbued with 15th century features
and elements such as the puffy sleeves, ruffles and pleat details. So the very
first step to develop the design is looking into the clothing and accessories
of each character.

addition, the climax of ‘The Bluebeard’ story is the moment his last wife
opened the Forbidden Room and found that all the murdered predecessors were hanging
inside the room (see Figure). Consider to take it as one of the inspiration of
this project, while this may be a bit disturbing, it can also make the whole
collection more relevant to the theme.

but not least, the key with permanent stained also another interesting point as
an inspiration to develop more unique texture for the design. Trying to bring
the stained to life by using pigment paint on top of fabric to create the
effect (see Figure).








            This collection will be released at 2019 spring and summer
season. All 6 designs will cover from sleeveless top to a long jacket; mini
dress to trouser (see Figure). The whole collection combines both fairy tale
outline silhouette and some darker elements to create the dark fairy tale mood
which have also obviously show it in the mood board (see Figure).

focus on the 24 to 29 years old fashion industry modern women as target
customer (see Figure), a unique fashionable yet slightly mature look is what all the apparel designs on this collection should be
like. As the result, the chalky quality retro pestle colors will be the best
pallet choice for this collection (see Figure). Not
just the colors trend of spring and summer of
2019, the mid-tones retro pastel colors have also created a very vintage appeal
for the garment which is totally suitable with the theme. Besides the pale
shades can extremely help to reduce the immature of the garment which bring out
by the youthful silhouette, and
presents another professional fashion image for our customers.

In the end, sincerely hope that with this series of designs, even
if it does not have a great impact there will still be a little progress for the
world. The virtue which unfolded from ‘The Bluebeard’ should be instilling
from one generation to the next, let the world
more willing to accept and appreciate all different kind of beauty.