as she says more laid back points for example

as the hall was big. Not just that, from the beginning until the end of
her speech, she does not sound monotonous. The tones of her voice alternate to
indicate the importance of different types of points. When she is emphasizing
main points, her tone becomes serious and the volume of her voice increases a
bit. When she says more laid back points for example about her brother, she
sounds humorous.

Besides, she also uses a lot of adjectives to describe her points. For
example, “My little brother, a
basketball-obsessed kid, had become and transformed into an accomplished young
man” and “I take the first red-eye
out of San Francisco, numb and disoriented”. Furthermore, she does not
deliver her speech bluntly but also engages with the audience. This is because:
she provides six pictures and two videos as visual aids.    

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 Not just that, Suzanne has also established
her credibility (ethos) in delivering and discussing this particular topic. She
is eligible to do so as she has experienced several Islamophobia consequences
before this. She states in the speech some examples which are ‘The nasty stares, the palpable fear when boarding
a plane, the random pat-downs at airports that happen 99 percent of the time’.
Furthermore, she is a local advocate in her program who teaches the community
on how to deal with micro-aggressions. Therefore, she has the practical wisdom
or knowledge (ethos) to talk about this controversial topic.

3.5 MEMORY

The rhetoric of memory cares
about our ability to deliver speeches without referring to the text or cue
cards. In ancient cultures, speakers who delivered their speeches by referring
to the text will be looked down. 
Therefore, we need to understand the speeches initially and then take
our time to memorize it. Besides, we can try our best to remember the whole
speech or simply memorize the main points only.

In my point of view, I believe she has memorized her speech beforehand.
This is due to the fact that she executes her ideas smoothly and does not
hesitate at all. In addition, neither cue cards nor text is present in her
hand. As she has memorized her speech, she can make eye-contact with her
audience. For me, eye-contacts are crucial when delivering speeches as it is
one of the ways to engage with the audience and make the speakers appeared to
be bold. Therefore, the audience will be easier to be persuaded. Body gestures
such as hand movements also play an important role as well to increase the
persuasive impact. Suzanne is seen to make a few hand gestures as she delivered
the speech.

4.0  SPEECH ANALYSIS BASED ON PERSUASIVE TECHNIQUES USED

4.1  Personal pronouns

The utilization of personal pronoun is highly encouraged in speeches.
This is due to the fact that it can help to increase the rate of the persuasiveness
of that particular speech as well as making it appears to be more impactful. As
for Suzanne, she uses personal pronouns to make her points to be relatable to
her audience.

For example:

·        
“The least we can do is, call it what it is: a
hate crime. The least we can do is
talk about it, because violence and hatred doesn’t just happen in a vacuum”.

·        
“We’ve all been in situations where we’ve witnessed something wrong and
didn’t speak up. Maybe we weren’t
even aware of our own implicit
biases. We can all agree that
bigotry is unacceptable, but when we see
it, we’re silent, because it makes us uncomfortable”.

·        
“It’s a simple
gesture, but it has a significant subconscious impact on normalizing and
humanizing Muslims, including the community as 
a part of an ‘us’ instead of
an ‘other'”

·        
“Nothing will
ever bring back Deah, Yusor and Razan. But we
can raise our collective voice, that
is when we stop the hate”.

4.2  Repetitions of words or phrases

      In this type of persuasive
technique, there is a single word or a phrase that is repeated for a few times
in the speech to accentuate its importance in our reality. The word ‘silence’ is
mentioned by Suzanne two times to emphasise her frustration that nobody helped
her when she was facing micro-aggressions at her workplace.

      For
example:

·        
“Here I am
having just lost three family members to Islamophobia, having been a vocal
advocate within my program on how to deal with such micro-aggressions, and yet—silence. I was disheartened.
Humiliated. Days later when rounding on the same patient, she looks at me and
says, “Your people are killing people in Los Angeles”. I look around
expectantly. Again: silence.”