Communication plays a role in creating job satisfaction for lower level employees. These employees may feel a need for senior leaders to demonstrate that they too live and work to the shared values of the organisation. There is also a need for employees to feel their views are listened to and acted upon so creating a two way flow of information is key to employees’ satisfaction and to them feeling an integral part of an organisation. One to one communication between managers and there team such as appraisals and one to one meetings are also key to creating sense of shared purpose. Top-down communication has a role in conveying direction to employees as well as clear ideas on priorities and organisational goals. Listening and accepting bottom up communication is key to staff moral, making staff feel valued and helping them to understand the importance of theirs and others roles in a team. Peer to peer communication helps to build a knowledge base amongst staff and allows staff to test out and fine tune ideas and work together more effectively.
Communications most important role is to inspire others and to convey a passion for an organisation which other people can get behind.