Contents Research Methodology. 1 6. Conclusions. 1 7. References.

 

 

Contents
 
 
1.      Introduction. 1
2.      Research Question. 1
3.      Objectives. 1
4.      Literature Review
Sample. 1
5.      Research
Methodology. 1
6.      Conclusions. 1
7.      References. 1
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   
Introduction

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The
phenomenon of social networking is constantly up to date due to the easily
adjustment nature of them. Like any unprecedented social phenomenon, with
economic extensions, political, personal, social networking raises concerns,
queries, and dilemmas and for this reason it has been the subject of intense
observation and debate by many different scientists coming from different
scientific standards. Social media, through which online social networking is
achieved, are the result of Web 2.0, which managed to change the texture of the
internet by giving it a more social dimension. Some people characterize them as
digital cafes, others they look like an innocent gossip, while for some they
are a new power. Therefore, this paper will analyze and analyze the way these
dimensions impact the consuming habits of people and online users.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.   
Research
Question

 

The
research question of this paper is mostly expressed as an academic vacuum
between the economic and the technological framework that is expressed within
the Internet and the use of social media from people today. The importance of this
work lies in the fact that it concentrates a variety of surveys and academic
principles, which contribute to the first general picture of social media,
helping the reader to get acquainted with their general characteristics and to
deepen the subject. Thus, the reader initially forms a theoretical background
that is necessary to capture the extent and importance of the object that it
deals with this work. In addition the exploration of the relationship of social
media, the satisfaction of social needs through their use and their
relationship to the consumer behavior and the tendency to purchase, conducted
in this research, is an effort of development and expansion of empirical
research within the academic framework. The significant importance of this
paper though lies in the potentiality and the contribution that social m

edia can
offer to the organizations being active today.

 

 

3.   
Objectives

 

The
objectives set for this paper are the mainly around the decipherment of the
relationship that exists between the social media, the organizations and the
consuming behaviors of the customers and the way these relationships get
impacted. The decipherment of the capacity of the social media to influence the
consumer behavior and the intent to buy products or services of users, will be
conducted through a series of factors such as advertisements and the presence
of social media businesses official profile. The objectives can be furtherly
categorized as follows:

·        
To
present the scientific theoretical framework for electronic social networking (social
media) as well as on-line consumer behavior of them.

·        
To
Investigate the attitudes of Internet users towards social networking, capture
their action within them as well the reasons that lead them to their use.

·        
To
Investigate whether the different reasons of using social media between the
users differentiates the level and the degree of their consumer behaviors.

·        
To
consider the importance of the demographic characteristics in social media and
consuming behaviors.  

·        
To
Investigate whether consumer behavior and intention to purchase products or
services of the users is affected by the ads, the reviews and emails of other
users or business within the social media.

·        
To
explore the relationship between the satisfaction of social needs through use
of social media with the potentiality to influence the consumer’s intention to
purchase products / services.

 

 

 

 

4.   
Literature
Review Sample

 

4.1.          
Social
Media

 

Traditional
media used to be information transmitters, which created one-way communication
channels, not providing the possibility to their users to share their views.
With the advent of Web 2.0, however, they acquired the element of interactivity
and interaction in them thus, enabling the active participation of users. The
social element as the second component of social media is what differentiates
them from them conventional media technologies. The term of social media creates
the quality of interactions between people, in which they create and share content
in virtual communities and networks. They are also defined as the means which
are essentially a category of online place where people talk, participate,
share, while their use encourages discussion, feedback and exchange of disseminate
information from all interested parties.

 

 

4.2.          
Causes
of Consuming Behaviors

 

Consumers
regulate their consumer behavior based on individual influences and exogenous
factors. People are all motivated by their needs that need to fulfill and want
to achieve their desired goals simultaneously. The human needs are the main
driving force that motivate them to keep being active. A need can exist purely
for entertaining reasons or it can be of vital importance for certain
individuals, based on emotional needs or it can be beneficial and based on
operational needs. The desire on the other hand, is the appearance of an emergency
and is stimulated mainly by psychological factors. Psychological factors affect
the behavior of humans in general as well influence their consuming behavior.
The main effects on consumer behavior derive from the contains of the following
psychological factors:

1.       Personality and self-image.

2.       Motivation.

3.       Learning.

4.       Perception.

5.       Attitude.

Remarkable
is the fact that motivation, in its many different forms, can lead the consumers
in specific consuming behaviors. Motives are internal factors that activate
behavior and provide guidance to specific actions and therefore, consuming
habits are being created. Therefore, they will affect the way the needs are
being perceived and created and the consumer and the consumer will act
accordingly. The motives mentioned are based on the needs hierarchy of Maslow,
a theory that states that there is a priority oriented correlation between the
definition of consuming needs and the motivation to satisfy them.

 

 

 

5.   
Research
Methodology

 

For the
conduction of this paper, the two appropriate forms of research are the
quantitative and the qualitative. The numerical research is what the
quantitative form tries to achieve, while the quantitative research tries to
decipher relationships that have occurred between concepts and subjects as a
process of causality and outcome. In the present study, the method of
collecting primary data is chosen as a quantitative method and is based on a
sampling survey with standard questionnaire, as well as the method of
collecting secondary data through the review of academic literature. In
addition, the advantages of using the quantitative research method with
elements of qualitative as the mean of collecting the appropriate data for this
paper is hoped to produce subjective conclusions on the matter of social media
and their contribution to consuming behaviors. The sample that will be used for
this questionnaire research is estimated to be around 20 in number. Below are
listed the benefits of using the questionnaire in a survey such as the current
one:

·        
The
questionnaire is the cheapest way of collecting raw and original data for the
subject of social media and their relationship with consumer behavior.

·        
Subjects
answering to the questionnaire have the same background and are easy to be
located.

·        
Anonymity
allows respondents to give honesty answers to potentially personal questions.

 

 

 

 

 

6.   
Conclusions

 

In
conclusion, this paper has tried to demonstrate the relationship that exists
between organizations, social media and the consuming habits of the consumers.
It is a representor of a wider business oriented research proposal that will
include theoretical parts combined with a research on the fields mentioned
above to decipher the exact ways that a company can benefit from social media
as a tool to reach a wider and potentially consuming, body of online social media
users. The literature review sample indicates that social media and the Internet
have been the technological characteristic of the current era. This fact could not
have not impacted the organizational and business environment. The social media
have become a major impact force on the consuming behaviors of people and this fact
is yet to be justified with the appropriate research. Every communicational aspect
of everyday life can become a consuming oriented influence on certain customer bodies
and social media has become just that.

 

 

 

 

7.   
References

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

Contents
 
 
1.      Introduction. 1
2.      Research Question. 1
3.      Objectives. 1
4.      Literature Review
Sample. 1
5.      Research
Methodology. 1
6.      Conclusions. 1
7.      References. 1
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.   
Introduction

 

The
phenomenon of social networking is constantly up to date due to the easily
adjustment nature of them. Like any unprecedented social phenomenon, with
economic extensions, political, personal, social networking raises concerns,
queries, and dilemmas and for this reason it has been the subject of intense
observation and debate by many different scientists coming from different
scientific standards. Social media, through which online social networking is
achieved, are the result of Web 2.0, which managed to change the texture of the
internet by giving it a more social dimension. Some people characterize them as
digital cafes, others they look like an innocent gossip, while for some they
are a new power. Therefore, this paper will analyze and analyze the way these
dimensions impact the consuming habits of people and online users.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.   
Research
Question

 

The
research question of this paper is mostly expressed as an academic vacuum
between the economic and the technological framework that is expressed within
the Internet and the use of social media from people today. The importance of this
work lies in the fact that it concentrates a variety of surveys and academic
principles, which contribute to the first general picture of social media,
helping the reader to get acquainted with their general characteristics and to
deepen the subject. Thus, the reader initially forms a theoretical background
that is necessary to capture the extent and importance of the object that it
deals with this work. In addition the exploration of the relationship of social
media, the satisfaction of social needs through their use and their
relationship to the consumer behavior and the tendency to purchase, conducted
in this research, is an effort of development and expansion of empirical
research within the academic framework. The significant importance of this
paper though lies in the potentiality and the contribution that social m

edia can
offer to the organizations being active today.

 

 

3.   
Objectives

 

The
objectives set for this paper are the mainly around the decipherment of the
relationship that exists between the social media, the organizations and the
consuming behaviors of the customers and the way these relationships get
impacted. The decipherment of the capacity of the social media to influence the
consumer behavior and the intent to buy products or services of users, will be
conducted through a series of factors such as advertisements and the presence
of social media businesses official profile. The objectives can be furtherly
categorized as follows:

·        
To
present the scientific theoretical framework for electronic social networking (social
media) as well as on-line consumer behavior of them.

·        
To
Investigate the attitudes of Internet users towards social networking, capture
their action within them as well the reasons that lead them to their use.

·        
To
Investigate whether the different reasons of using social media between the
users differentiates the level and the degree of their consumer behaviors.

·        
To
consider the importance of the demographic characteristics in social media and
consuming behaviors.  

·        
To
Investigate whether consumer behavior and intention to purchase products or
services of the users is affected by the ads, the reviews and emails of other
users or business within the social media.

·        
To
explore the relationship between the satisfaction of social needs through use
of social media with the potentiality to influence the consumer’s intention to
purchase products / services.

 

 

 

 

4.   
Literature
Review Sample

 

4.1.          
Social
Media

 

Traditional
media used to be information transmitters, which created one-way communication
channels, not providing the possibility to their users to share their views.
With the advent of Web 2.0, however, they acquired the element of interactivity
and interaction in them thus, enabling the active participation of users. The
social element as the second component of social media is what differentiates
them from them conventional media technologies. The term of social media creates
the quality of interactions between people, in which they create and share content
in virtual communities and networks. They are also defined as the means which
are essentially a category of online place where people talk, participate,
share, while their use encourages discussion, feedback and exchange of disseminate
information from all interested parties.

 

 

4.2.          
Causes
of Consuming Behaviors

 

Consumers
regulate their consumer behavior based on individual influences and exogenous
factors. People are all motivated by their needs that need to fulfill and want
to achieve their desired goals simultaneously. The human needs are the main
driving force that motivate them to keep being active. A need can exist purely
for entertaining reasons or it can be of vital importance for certain
individuals, based on emotional needs or it can be beneficial and based on
operational needs. The desire on the other hand, is the appearance of an emergency
and is stimulated mainly by psychological factors. Psychological factors affect
the behavior of humans in general as well influence their consuming behavior.
The main effects on consumer behavior derive from the contains of the following
psychological factors:

1.       Personality and self-image.

2.       Motivation.

3.       Learning.

4.       Perception.

5.       Attitude.

Remarkable
is the fact that motivation, in its many different forms, can lead the consumers
in specific consuming behaviors. Motives are internal factors that activate
behavior and provide guidance to specific actions and therefore, consuming
habits are being created. Therefore, they will affect the way the needs are
being perceived and created and the consumer and the consumer will act
accordingly. The motives mentioned are based on the needs hierarchy of Maslow,
a theory that states that there is a priority oriented correlation between the
definition of consuming needs and the motivation to satisfy them.

 

 

 

5.   
Research
Methodology

 

For the
conduction of this paper, the two appropriate forms of research are the
quantitative and the qualitative. The numerical research is what the
quantitative form tries to achieve, while the quantitative research tries to
decipher relationships that have occurred between concepts and subjects as a
process of causality and outcome. In the present study, the method of
collecting primary data is chosen as a quantitative method and is based on a
sampling survey with standard questionnaire, as well as the method of
collecting secondary data through the review of academic literature. In
addition, the advantages of using the quantitative research method with
elements of qualitative as the mean of collecting the appropriate data for this
paper is hoped to produce subjective conclusions on the matter of social media
and their contribution to consuming behaviors. The sample that will be used for
this questionnaire research is estimated to be around 20 in number. Below are
listed the benefits of using the questionnaire in a survey such as the current
one:

·        
The
questionnaire is the cheapest way of collecting raw and original data for the
subject of social media and their relationship with consumer behavior.

·        
Subjects
answering to the questionnaire have the same background and are easy to be
located.

·        
Anonymity
allows respondents to give honesty answers to potentially personal questions.

 

 

 

 

 

6.   
Conclusions

 

In
conclusion, this paper has tried to demonstrate the relationship that exists
between organizations, social media and the consuming habits of the consumers.
It is a representor of a wider business oriented research proposal that will
include theoretical parts combined with a research on the fields mentioned
above to decipher the exact ways that a company can benefit from social media
as a tool to reach a wider and potentially consuming, body of online social media
users. The literature review sample indicates that social media and the Internet
have been the technological characteristic of the current era. This fact could not
have not impacted the organizational and business environment. The social media
have become a major impact force on the consuming behaviors of people and this fact
is yet to be justified with the appropriate research. Every communicational aspect
of everyday life can become a consuming oriented influence on certain customer bodies
and social media has become just that.

 

 

 

 

7.   
References